This information guide details the features and specifications of Studebaker’s 1964 Daytona model range, including sedan, wagon, hardtop and convertible. The 1964 Daytona was introduced on 26 September 1963 and shared the Brooks Stevens redesign with the Challenger, Commander and Cruiser models.
Vehicles built in late 1963 were manufactured in the South Bend plant in Indiana, USA. However, financial problems saw a decision to close that plant in early December 1963 after 112 of operation. The last car to come down the South bend production line was a Bordeaux Red R1 Daytona Hardtop. All Studebaker production thereafter moved to the Hamilton plant in Ontario, Canada. Studebaker’s built after 1 January 1964 are often spoken of as “second series” 1964 models, as a result of certain production changes after the Canadian move.
Studebaker went on to continue the Daytona Range for two more years prior to shuttering its automotive division in 1966. Classic Register has put together two further guides for the 1965 and 1966 Daytona Sports Sedan cars (please see the links to those guides below the quick links.
The information on this page has been mostly extracted from literature, online sources or submitted to us directly by enthusiasts. Each source has been acknowledged in the final section of this guide. Particular acknowledgement goes to the Studebaker Drivers Club forum, and the February 1993 issue of the Studebaker Drivers Club “Turning Wheels” magazine, prepared by Fred K. Fox. That article has made our job much easier that it would have otherwise been.
|V8 Hardtop||1,757 1||657||2,414||$2,443 3|
|V8 Convertible||416 2||231||647||$2,797 4|
1 = (23 exported),2 = (6 exported),3 = (2 exported), 4 = (7 exported)
For “R” powered car production numbers, see section [####] of this guide.
September 1963 – August 1964
The Studebaker Daytona range was available in 10 colours from the factory. The paint colour applied to a vehicle was originally noted on a sticker placed on the under-side of the glovebox lid. Most of those original stickers have of course fallen off over time, and the vehicle’s production order may be necessary to confirm the factory paint colour.
Paint colours applied to the 1964 range were known as “Sapphire Luster” exterior finishes. The following colours and codes were available on the Daytona range, with examples of each provided in the gallery:
|Paint colour||Paint code|
|Laguna Blue Metallic||P6412|
|Strato Blue Metallic||P6413|
|Horizon Green Metallic||P6414|
|Jet Green Metallic||P6415|
|Moonlight Silver Metallic||P6416|
|Golden Sand Metallic||P6417|
|Bermuda Brown Metallic||P6419|